Marketing

Lecture: How do I design and communicate my service according to the needs of my target group?

How is my service designed?

What is the price of my service?

Where do I offer my service?

How do I communicate my service?

Case study: Turning theory into practice – take a look inside!

Alzheimer Day Care Centre – Caritas Socialis

The Alzheimer Day Care Centre is based in Vienna and run by Caritas Socialis.

Dementia needs competence – Tirol Kliniken

“Dementia needs competence” is an initiative to successfully treat and include patients with dementia at the Tirol Kliniken hospitals.

Summary: Download the lecture’s key points!

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My project: Apply the input to your own project!

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Additional reading

The National Council for Voluntary Organisations (2012): Marketing.
https://knowhow.ncvo.org.uk/campaigns/brand/marketing-1

Melanie Thewlis (2018). Five Steps to Marketing on a Low Budget. https://www.tbd.community/en/a/five-steps-marketing-low-budget