Lecture: How do I design and communicate my service according to the needs of my target group?
How is my service designed?
What is the price of my service?
Where do I offer my service?
How do I communicate my service?
Case study: Turning theory into practice – take a look inside!
Alzheimer Day Care Centre – Caritas Socialis
The Alzheimer Day Care Centre is based in Vienna and run by Caritas Socialis.
Dementia needs competence – Tirol Kliniken
“Dementia needs competence” is an initiative to successfully treat and include patients with dementia at the Tirol Kliniken hospitals.
Summary: Download the lecture’s key points!
My project: Apply the input to your own project!
Additional readings
The National Council for Voluntary Organisations (2012): Marketing.
https://knowhow.ncvo.org.uk/campaigns/brand/marketing-1
Melanie Thewlis (2018). Five Steps to Marketing on a Low Budget. https://www.tbd.community/en/a/five-steps-marketing-low-budget