Target group & market

Lecture: Who is my target group and how can I stand out from my competitors?

Case study: Turning theory into practice – take a look inside!

Alzheimer Day Care Centre: Caritas Socialis

The Alzheimer Day Care Centre is based in Vienna and run by Caritas Socialis.

Dementia needs competence: Tirol Kliniken

“Dementia needs competence” is an initiative to successfully treat and include patients with dementia at the Tirol Kliniken hospitals.

Summary: Download the lecture’s key points!

My project: Apply the input to your own project!

Additional readings

The National Council for Voluntary Organisations (2017): Segmentation and Targeting.

John/Lynn Bruton and Lumen Learning (n.y.): Common Frameworks for Evaluating the Business Environment.