Lecture: Who is my target group and how can I stand out from my competitors?
Case study: Turning theory into practice – take a look inside!
Alzheimer Day Care Centre: Caritas Socialis
The Alzheimer Day Care Centre is based in Vienna and run by Caritas Socialis.
Dementia needs competence: Tirol Kliniken
“Dementia needs competence” is an initiative to successfully treat and include patients with dementia at the Tirol Kliniken hospitals.
Summary: Download the lecture’s key points!
My project: Apply the input to your own project!
Additional readings
The National Council for Voluntary Organisations (2017): Segmentation and Targeting.
Link: https://knowhow.ncvo.org.uk/campaigns/brand/marketing-1/copy_of_segmentation
John/Lynn Bruton and Lumen Learning (n.y.): Common Frameworks for Evaluating the Business Environment.
Link: https://courses.lumenlearning.com/suny-principlesmanagement/chapter/common-frameworks-for-evaluating-the-business-environment/